Leading Audacious Change

The Angelica Lips Da Cruz Conversation 3/5 at systemic level: organisation

November 09, 2021 Marcus Druen
Leading Audacious Change
The Angelica Lips Da Cruz Conversation 3/5 at systemic level: organisation
Show Notes Chapter Markers

Part 3/5 of my epic conversation with  Angelica Lips da Cruz. Angelica comes from Brasil and lives in Stockholm. She is an ex-banker turned entrepreneur with a focus on changing the financial services system towards regeneration.

Angelica is the Founder and CEO of Innorbis and ALDC Partnership, which accelerates the world's transition to sustainable finance, advanced technology and long lasting multi-stakeholder business strategy in a rapidly changing market with the ambition to distribute wealth.

Angelica has been named twice in the 2021 Business Worldwide Magazine CEO Awards: 'Best CEO in the Sustainability / ESG Systems Industry' & 'Tech Entrepreneur of the Year in Sweden. She is a visionary thinker, mathematician by training, and speaks seven languages. Above all, Angelica has a big heart and her integrity radiates to wherever you'll listen from.

You will learn about in this episode:

·     Innorbis as a business business model, how to change the way we evaluate capital to include much more than mere monetary data

·      What the name Innorbis stands for

·      Sacred geometry and quantum fields

·      Assess corporates, cities and countries

·      12 categories, snapshots for efforts and what is lacking

·      we get nerdy on defining and measuring positive impact

·      purpose and vision of innorbis

·      her advice to other CEOs

·      whether she would take innorbis public via an IPO

·      who she is looking for to put all this data on-chain and distributed ledgers


My Reflections at the end are about:

·      the importance to define intentions and objectives

·      how to vote with your wallet -> defund companies you think are ruining the world

·      Don’t green-wash: stand for what you do or change what you do

·      Shareholder Model versus Stewart Ownership, idealism versus pragmatism

·      Future of open-source data on distributed ledgers e.g. blockchain

·      Importance of looking for allies and co-creators

Her company:

Angelica on Linkedin:

Angelica's opening statement and my framing of this episode
Innorbis: company, brand and business model: re-imagining evalutating financial decisions through 12 lenses plus sacred geometry in finance
The UX of Innorbis on a computer screen, the problem of only measuring cost versus how to measure positive impact
Innorbis clients and what they are looking for when evaluating data, Angelica's advice for leaders
The state of honesty with ESG goals and Angelica's vision of Innorbis and why she'd rather create a steward ownership for her company than taking it public
My reflections of Angelica's statements at the level of organisations
Outro with contact details